Meta tags for SEO but why? The answer to this is because they tell the search engine about your page and its content type. Meta tags are very important in the Search Engine Optimization process. It tends to focus on a major aspect of optimization efforts more than others. Link Building is of a kind that operates as the most important element to optimize the content.
We need to focus on a comprehensive SEO Strategy. It is a part of that strategy that includes using HTML meta tags– a crucial component for SEO success.
Here in this article, we are going to discuss important meta tags that you should execute while doing SEO.
The <Title> tags are the most important anchor. The title element operates as a clickable headline in the SERPs and appears on social networks and browsers. Title tags are placed in the <head> of your webpage and indicate a clear idea of what the page is all about.
Meta Description Tags
A meta description is also placed in the <head> of a webpage. These tags are displayed in a SERP snippet along with a title and page URL. The only way to figure out what to write in your meta description is what suits your topic. No matter, it should be a short summary that describes the article.
The heading tags are HTML tags that are used to recognize headings and subheadings within your content. These tags are mostly preferred to show your article attractive and readable to the visitors. As H2-H6 tags are concerned with minimum importance to search engines, proper usage of the H1 tags has been emphasized more by most organizations.
Image ALT Alternative
The image often plays a crucial role in how a visitor interacts with a page. It helps search engines to understand what the images are about and how they go with the rest of the content. It increases the chances of visibility in the search engine.
External or outbound links operate on your site to point to the other sites. These are mostly used to refer to proven sources, point people towards other useful resources, and mention a relevant site for some other reason. This tag is used to direct search engine bots to not follow that specific link with the no-follow attribute and hence it doesn’t pass the link juice to that site.
Robots Meta Tag
A page-level robots meta tag with content=”noindex” attribute indicates the search engine to not index the content provided on that page. A nofollow attribute is not to follow any links on that page. These tags do not relate to ranking. But in a few cases, they drop-in some impact on how your site looks when it appears in the search engine.
rel=”canonical” Link Tag
The rel=”canonical” link tag operates as direct interaction to the search engine. It provides information about the version of a page you consider the main(original) one and index it by search engines and find traffic.
This is a specific technique of organizing the data on each of the webpages. A semantic web focuses on the shift from keywords instances and backlinks to the concept behind them and builds a relationship with the concept that is more meaningful and comprehensible.
Social Media Meta Tags
Open Graph is one of the features introduced by Facebook to provide you the access to control the view of a page when shared on social media. It is now utilized by LinkedIn too. Twitter cards offer similar features as well. This feature doesn’t affect SERP ranking but enhances CTR.
View-port Meta Tag
This meta tag provides an access to configure how a page would be scaled and displayed on the devices. It makes the page match the screen’s resolution in a device-independent pixel. This plays a vital role as it has a variety of devices that are being used in mobile browsing and other devices.
These were some major meta tags for better SEO and SERP performance. If you have any doubts on the subject, drop us your query in the comment section. For more such informative content keep visiting this website.