Choosing the best digital marketing agency in Dubai is like trapping a gold wish from a sea full of fishes. And the reason is so many digital marketing agencies available in the UAE market. How are you going to pick the one that adds value to your money by bringing higher ROI? It’s a challenging task. 

Let’s explore the top 5 content disasters an expert digital marketing agency in Dubai usually avoid. 

1. Creating Content Just For The Purpose of Publishing it

Is the digital marketing agency you hired creating content without a clear purpose? If it’s a yes, then make sure they aren’t doing it. They just clarify your goals and align the content per your niche audience’s needs. For instance, analyse whether your content is solving your audiences’ problems. 

2. Not Understanding the Marketing Persona 

If your digital marketer is not identifying your ideal customers, it’s a red sign you must check out. Discovering your marketing persona is essential to create an effective content marketing strategy for your business. It represents a group of customers with similar interests and buyer journeys.

Once they understand your buyer personas, crafting result-driven digital marketing and sales strategies becomes a piece of cake. 

3. Failure to Express Your USP 

 Have they expressed the USP (Unique Selling Proposition) of your product or service in the content effectively? It’s extremely important to focus on what your customers value the most and what makes you different from your competitors. 

Your digital marketing agency the following questions related to your brand:

• Who are your target customers and on which platforms will they find you?
• What makes you unique from the competitors that will compel them to buy your product or service?
• What are the shortcomings of your products or services?

4. Being a Copycat 

Whether it’s Google’s algorithm or your niche audiences, both of them hate stale and plagiarised content. Make sure your digital marketing service provider is choosing fresh ideas and concepts to target your niche audiences. Enlisted below are a few of the ideas expert digital marketers will always choose from:

• Information blogs related to the usage of your product or service
• Webinars addressing the problems and issues related to your industry 

5. Inconsistency while Publishing Content 

Haven’t they been regular when it comes to publishing your content on various platforms? Not being consistent is the biggest content marketing disaster you need to avoid. Maintaining consistency in your content marketing strategy lets you build credibility, reputation and brand trust. So, when you publish unique content, make sure to publish it regularly too. 

Summing it up:

Undoubtedly, your business can lag behind the race if you fail to create a strong online presence. And creating an effective content marketing strategy is one of the crucial steps for doing it. 

You need to hire a professional digital marketing company for it. Make sure they don’t do the above-mentioned content disasters. Was this blog on the 5 content promotion disaster the best digital marketing agency in Dubai insightful? Hopefully, it was. Also read, 5 Interesting Things about Google Helpful Content Update in 2022.