If you’re thinking of compelling target audiences through blogs, then creating it according to Google’s Helpful Content Update is essential. Let’s explore everything you require to know about the Helpful content update in Google.
Did you deviate from the topic while educating your target audiences through blog posts? Or did you stuff your blogs with unnecessary keywords to grab website traffic? Well, you need to change your content marketing strategy in that case.
The newly introduced Google’s Helpful content algorithm won’t allow you to do it. But does it mean that the SEO is dead? Of course not. Here is why.
Is the SEO Dead After The Google’s Helpful Content Update?
No, Google’s new update isn’t going to kill SEO. With the newly launched Helpful Content Update algorithm in Google, you will still require to follow a few SEO practices. And these SEO standards along with the human-focussed content will help you to get the maximum results.
Here are some SEO practices you still need to follow, despite the changes due to Helpful content modification by Google:
- Add relevant keywords related to your topic
- Keep your website’s design simple for letting Google’s crawler read it
- Include related internal and external links
- Use compelling meta descriptions
Although these are just a few SEO guidelines by Google, make sure you follow all the needed requirements.
5 Interesting Facts About Google’s Helpful Content Update You Shouldn’t Ignore
1-Prefer Quality over Quantity
If you think Google adores long-form content, then it’s the biggest misconception you must start rethinking. Gone are the days of long-form content that doesn’t add value to your content. Keep it short, crispy and as simple as you can.
For example, if you wish to tell your target audiences about the Top 10 places to visit in Sri Lanka, make sure you’re doing it as a priority.
2-Stay Human Focused
It’s a red alert if your reader requires you to look for other sources to get better details. Your content shouldn’t focus on attracting people from Search Engines primarily. In fact, it should be human-focused first. The best way of doing it is to put your research ability into the drafted content, such as:
- Statistics related to your target audiences
- Add suggestions from the experts in your niche industry
- Explain the key concepts related to your industry
- Write content on How-to guides
3-Avoid using AI Auto-generated Content
Are you using the AI Auto-generated content in your blogs that don’t add much value? If yes, then you must stop it straight away. Google hates it and impels it into spam. As discussed in the previous point, content that’s not human-focused is nothing but garbage for Google’s crawler.
So, if you’re using AI writing tools to craft the content, review it thoroughly before publishing it anywhere.
4-Answer The Unanswered Questions
Your audiences don’t want to learn about the things they already know. Narrating the same story related to your industry can be boring. You must build curiosity in your content by answering the questions they might have in their mind.
These niche-specific answers can be related to:
- Product’s release date
- Genuine guidance related to the product’s usage
5-Offer Satisfying Experience
Does your website content leave the visitors who read it unsatisfied? Don’t let it happen. There are chances that Google’s crawler will push your content to the end of SERPs (Search Engine Result Pages). Keep it clear in your mind that your blog must include complete information related to your visitor’s search. They shouldn’t visit another source of information on the internet for the same type of details.
Wrapping it up:
Undeniably, delivering unique and quality content will be the only crack for standing out from the competition after Google’s update. Stay human-focused, avoid using AI auto-generated content, and address all the queries that your target audiences ask for.
Was this blog post on the details related to Google’s Helpful Content Update helpful? We’re sure it was.