Thinking about some digital marketing strategies to stand out at Dubai Expo 2021(2020)? If yes, then you are in the right direction. However, if you haven’t thought about it yet, then it’s time for you to start brainstorming marketing ideas for enhancing your visibility at Expo 2021 in Dubai. Before sharing some tips on promoting your business for Expo 2021, let us give a brief introduction to this event. 

What is Dubai Expo 2021?

With its primary theme as “connecting minds, creating the future,” the Dubai Expo is an excellent opportunity for all businesses to grow. And the credit goes to the exposure all the ventures get in it. 

Although this event has already started on October 1, 2021, you still have a chance to market your presence at this innovative event. It’s because this event is going to end on March 31, 2022. Over 192 countries are participating in this event with hundreds of expo stands and speakers. Hence, it’s essential to create a buzz in your potential audience’s mind about your presence at the Expo. 

So, what else could be better than using the right digital marketing tactics that help you in maximizing your time at the Dubai Expo 2020? Without further ado, let us now tell you the top 7 tips to promote your business for Dubai Expo 2021. 

Top 7 Digital Marketing Tips To Promote Your Business For Dubai Expo 2021(2020)

1-Optimize Your Website Landing Page With Expo Content

Your website speaks everything about your business globally. Then why not optimize its landing page effectively for showcasing your presence at the Dubai Expo 2020? In this digital era, a website is one of the top-notch mediums that allow businesses to build trust amongst their present consumers, and potential site visitors. 

So, it becomes important for your business to share updates regarding your upcoming events at the Expo. The best thing you can do is to create a new website that specifically focuses on Dubai-expo events and other related information. 

2-Opt For Social Media Marketing Techniques 

If you haven’t started doing Social Media Optimization (SMO) related to your presence at Expo 2020 Dubai, then you are surely missing out on something. Here are some things you must start considering:

Go For Social Media Paid Marketing 

Who likes uninterested people at their event? Well, no one. You can avoid this situation of the unwanted crowd with the help of social media paid marketing techniques. In social media paid advertisements, marketers target depending on the user information on various social media platforms. 

The main factors of this targeting can be demographics, interests, behaviors, location, etc. As a result, it serves the most relevant advertisement to that specific crowd.

Create A Calendar For Social Media Posts

Creating a social media posts calendar is another impeccable technique you can apply to market your business for Expo 2020. This calendar should include all your upcoming blog topics, status updates, creative posts, promotional activities, and much more similar content on Expo 2021 in Dubai. 

Organizing a content calendar in advance saves you from last-minute hassles while scheduling and publishing posts on social media platforms. Undeniably, this thing will help you in being active and regular on social media platforms. And consistency is a crucial factor in digital marketing. 

3- Do Retargeting For Lead Conversions 

To be honest, only 2% of website visitors convert on their first visit. Here is where retargeting plays an essential role. The main motive of this tool is to help organizations or companies to reach the remaining 98% of users who didn’t convert on the first go. 

This cookie-based technology uses simple Javascript code for allowing you to secretly “follow” your target audiences across the web. Due to this process, only the people who previously visited your website will be able to see your Expo-related ads. 

4-Use Expo-Related Hashtags To Gain Reach

Your creative content for Dubai Expo 2020 can go in vain if you don’t use relevant hashtags for it. Therefore, always ensure that you are using the official Expo hashtag in the caption of your content. 

Besides that, follow all the primary event hashtags on all the platforms. This process will help you in understanding what kind of content the attendees are looking forward to. For eg: #dubaiexpo2020.

The other impressive thing you can do is to create individual hashtags for your event. Undoubtedly, it will be a flawless idea for creating a buzz around your stand. 

5-Make Informative Videos About Expo

What you visualize is more impactful than what you read. And videos are the next step in visualization. So, you can also create some informative videos about Expo 2020 in Dubai. Make sure that these videos are not too long. 

Try keeping them short and insightful. If you want to promote your Dubai Expo 2020 event details on Instagram, reels can be an ultimate option. Decide on a musical track that’s on-trend and make a 30-second reel to grab the attention of your target audiences. 

6-Try Account-based Marketing Techniques

Account-based marketing is one of the most specific digital marketing techniques that focuses on targeting key accounts. Even though this method is quite time-taking, the impact it brings will be impressive. LinkedIn is the best platform to do it. 

You can send personalized invites to all the potential attendees for your upcoming events at Dubai Expo 2020. Without a doubt, it is one of the most effective B2B marketing strategies you can choose to make connections with some relevant businesses. 

7-Send Personalized Emails To Target Audiences

Personalized emails prove to be an excellent way when it comes to grabbing the attention of your target audiences. Also, 85% of event marketers rely on email marketing in the present scenario. 

To begin with, you can send an announcement email to all the potential attendees telling them about your presence at the Expo. It would undeniably look like a product launch and will be leaving a great impact. Additionally, you can add some follow-up emails and offer emails that give them a reason to visit your stand. 

Wrapping it up:

Indeed, the Dubai Expo 2021(2020) can bring a huge impact to your business with enhanced ROI. All you need to do is to follow the right digital marketing techniques to drum roll your presence at this splendid event. We have already discussed a few of them in this article post. 

However, these tips are just a few droplets from the ocean. There are a lot of digital marketing techniques that can help you to stand out at Dubai Expo 2021 (2020). Are you eager to know about them all? Yes? Then, reach us to learn about them all. 

We, at Mighty Warner, are helping brands to excel in the competitive market. And the entire credit goes to our high-quality digital marketing services. Having our footsteps in Dubai, we have been creating a difference in the marketing industry since 2013. Thanks to our innovative marketing team that strategically helps you in maximizing your business opportunities.