In this digital world, travel SEO strategies are like fuel to your travel website. And this need for creating SEO-friendly travel websites increased impressively post Covid-19 pandemic.
Now, think about what shows a bunch of a few travel companies on the first page of Google searches? Why did the Google crawler list them on the first page and push the other websites to the next pages? Well, it’s just a game of SEO.
Before we share a few amazing travel SEO strategies for your travel website, let’s explore why it is so important.
What is the Importance of Travel Website SEO Strategies?
Having an SEO-friendly travel website is essential for you, especially when you want to stand out from your competitors. Moreover, it helps you to increase your brand awareness and customer base in the travel market.
Nowadays, when no one wants to get into the hassle of offline trip booking, travel websites are obviously in demand. But a website without SEO is just like a hidden treasure engraved on the walls of the search engines.
8 Travel SEO Strategies To Grow Traffic In Travel Website
Making your travel website SEO-friendly undoubtedly makes sense. Here are the 8 most essential SEO strategies for bringing your travel website on top of SERP.
1- Do In-depth Keyword Research
Digging deep into the most relevant keywords for your travel website is the first step of an effective SEO strategy. Make sure you are choosing the audience-intended keywords related to the services you offer.
However, you must avoid keyword stuffing. Don’t keep more than 3 relevant keywords per page. Use keywords with relatively low competition and high search volume to rank them effortlessly.
Go for long-tail keywords that your audiences often use for finding specific travel-related options. For instance, “How to book cheap air travel tickets from Delhi to Dubai?”
2- Make Changes To Page Titles And Descriptions
Optimizing your website’s metadata plays an essential role when it comes to SEO. Meta descriptions and titles are the first things that appear on the search engine results. So, don’t forget to include the relevant keywords in your meta descriptions and titles.
If your included keywords are relevant, then there are higher chances of getting genuine click-through rates.
3- Optimise URLs According To The Travel SEO Strategies
“Is it okay to use any URL for my travel services page?” If the same question pops up in your mind, then it’s something most people ignore thinking about. Well, the answer is a big “NO.” You can’t use any URL for your travel pages. They need to be search-engine friendly and relevant.
Enlisted below are a few tips to optimize your URLs:
- Add focused keywords in the URL
- Include a favicon
- Restrain yourself from using capital letters in URLs
- Try using hyphens in your URLs
4- Keep It Local-SEO Friendly
Local SEO is one of the most essential elements of SEO strategies that you shouldn’t ignore. Optimize your website for allowing it to appear in the search results of the people living in your locality.
Here is how you can get your business listed in the local SEO results:
- Firstly, make a Google My Business account and verify the physical location of your travel company.
- Provide accurate information for completing your Google My Business profile
- Include schema information and local address on your homepage
- Use H1 tags and descriptions that refer to your location in the page titles
- Grab excellent quality links from local websites and other credible sources
- Keep your business name, address, and contact information uniform on various channels
Although the aforementioned list includes only a few local travel website SEO tips, it’s enough to get started!
5- Reduce The Page Loading Time For Your Travel Website
Are the pages of your travel website loading extremely slow? Is it taking longer than 5 seconds? Well, if it’s happening on your travel website, then you must reduce it. Slow websites generally lead to higher bounce rates. As a result, your website can go down the ladder of search engine results ranking.
Verify your site’s loading speed on various SEO audit sites like SEOptimer, SEMRush, and Pingdom. Later on, seek guidance from SEO experts near you to fix this issue.
6- Integrate Mobile-friendly Designs
Today, over 80% of the global population loves to perform searches on mobile phones. So, your travel website needs to be mobile-friendly too. It’s possible if you optimize it for all types of screens, including tablets, laptops, and mobiles.
Your website should look aesthetically pleasing on mobile phones. Besides that, it should be completely functional.
7-Create Credible Links From Trusted And Authoritative Websites
Link building is the process where you get links from other websites to your site. These links can be through guest posts, off-page blog posts, press releases, and more content that features you.
Creating high-quality links is an essential part of an SEO campaign to increase website rankings. Even your travel website is dependent on high-quality links.
8- Publish Unique Travel Content
Quality content that compels visitors to take action is something that every travel website must include. You need to publish unique content that’s 100% plagiarism free.
Copied content added to your travel website might look good but it has a bad impact. It can be the reason for your website’s downfall in Google ranking. Thus, always strive to create unique and engaging content for all your travel pages.
Summing it up:
Indeed, an SEO-friendly travel website can help you get genuine audiences from the nook and corner of the world. We hope the above-discussed travel website SEO strategies will help you in getting your website on top of search engine results.