Have you noticed how messaging apps have become the preferred way of communication for many people? This trend is not limited to personal conversations with friends and family. More and more businesses are using messaging to offer fast, personal, convenient, and secure customer support. In fact, according to the 2021 Customer Experience Trends Report, the volume of support tickets over WhatsApp alone jumped 101 per cent in 2020. In this blog post, we’ll show you why WhatsApp is the most popular chat app in the world and how your business can use it to support your customers.
WhatsApp vs. WhatsApp Business
For WhatsApp Messenger, I don’t need to go in-depth, as you must be familiar with each and every function of it. But did you know that there’s a WhatsApp Business?
Yes, you heard that right! It’s like the business version of WhatsApp, kind of like how Batman has Bruce Wayne as his alter ego.
So, what’s the difference between WhatsApp and WhatsApp Business?
Well, imagine WhatsApp as your regular, everyday smartphone – perfect for chatting and keeping in touch with loved ones. On the other hand, WhatsApp Business is like a fancy work phone – equipped with all the tools and features needed to run your business like a boss.
- With WhatsApp Business, you can create a professional profile with important information about your business, such as your address, business hours, and contact details.
- You can set up automated messages to let customers know when you’re available or to thank them for their business. Think of it as your personal assistant but for your business!
- You can also access useful metrics and insights about your chats, such as how many messages were sent and received and customer engagement rates. It’s like having a built-in data analyst at your fingertips.
Features of WhatsApp Business
1. Business Profile: Show Off Your Professional Swagger
- Create a catchy business profile with all the details to impress your customers.
- Display your business logo, description, contact information, and website link.
- Let your customers know you mean business, quite literally!
2. Quick Replies: Swift Responses Like a Boss
- Tired of typing the same responses repeatedly? Quick replies to the rescue!
- Set up customised quick replies for frequently asked questions or common queries.
- Simply type a shortcut keyword, and the pre-written response magically appears. Abracadabra!
3. Labels: Organize Like a Pro
- Say goodbye to the chaos of jumbled conversations with the power of labels.
- Categories your chats with labels for easy access and organisation.
- Keep track of orders and leads or create personalised labels like “VIP Customers” or “Hot Deals.” It’s like having a virtual secretary!
4. Automate with Away Messages
- Need a coffee break or some time off? Set up customised away messages.
- Let your customers know you’ll be back soon with a witty message or a delightful GIF.
- Maintain professionalism even when you’re not physically available. That’s what we call taking a break like a boss!
5. Broadcast Lists
- Reach out to multiple customers simultaneously with broadcast lists.
- Craft your message once, and send it to a selected group of customers.
- It’s like having your megaphone but without the shouting!
6. Business Analytics
- Dive into the fascinating world of business analytics on WhatsApp.
- Track the performance of your messages, see who’s engaging with your content, and measure customer satisfaction.
- Turn data into insights and insights into business growth. You’re the Sherlock Holmes of WhatsApp!
Benefits of WhatsApp Business
1. CTA Buttons
- These buttons boost your messages by allowing users to be redirected to a specific webpage or make a call with just one click.
- Say goodbye to the hassle of manually copying and pasting URLs or dialling phone numbers. It’s all about convenience!
2. Quick Reply
- Who wants to spend precious time typing answers when you can simply select from predefined options?
- Quick Reply buttons let your customers respond swiftly without requiring manual input. It’s like having a shortcut for smooth communication!
3. A Seamless Customer Journey
- Interactive buttons pave the way for a delightful customer experience.
- No more confusion or guesswork for your users. With clear buttons, it’s clear what actions they need to take.
- It’s like giving them a map with clear directions, making their journey with your business a breeze!
4. Engage and Delight Your Customers
- Interactive Business Messages make your conversations more engaging and exciting.
- Incorporating interactive buttons lets you capture your customers’ attention and keep them hooked.
- It’s like adding a pinch of fun to your business communication recipe!
5. Stand Out from the Competition
- Not all businesses are taking advantage of Interactive Business Messages yet. Be one of the pioneers!
- By embracing this feature, you’ll differentiate yourself from competitors and show your customers you’re ahead.
- It’s like being the cool kid on the block, setting trends, and leaving others in awe.
- What is the difference between WhatsApp and WhatsApp Business?
WhatsApp is a regular messaging app used for personal communication. WhatsApp Business is designed specifically for businesses, providing additional features and tools to support their operations.
- Can I use WhatsApp Business for personal messaging?
While WhatsApp Business is primarily intended for business use, you can still use it for personal messaging. However, it’s important to note that some features are tailored specifically for business purposes.
- Can I use WhatsApp and WhatsApp Business simultaneously on the same device?
Yes, you can use WhatsApp and WhatsApp Business on the same device. They can be installed and used independently, allowing you to manage personal and business conversations separately.
- How can WhatsApp Business benefit my business?
WhatsApp Business provides tools to create a professional presence, automate responses, organise customer interactions, and gain valuable insights. It enhances customer communication and allows for efficient customer support, ultimately helping to grow your business.
- Can I migrate my personal WhatsApp account to WhatsApp Business?
Yes, it is possible to migrate your personal WhatsApp account to WhatsApp Business. You can transfer your chat history and profile information to the business account during the migration process.
So, why settle for plain text when you can level up your business communication with Interactive Business Messages? Grab those buttons, streamline your customer journey, and leave a lasting impression. Your customers will appreciate the convenience, and you’ll enjoy the benefits of enhanced engagement. Get ready to rock your business conversations in style!