SEO is the key to everything related to digital marketing nowadays. If you are a digital marketing enthusiast, you know how important it is to track updates on every innovation in this industry. Dubai is known as the epicenter of large businesses, and brands love to have their presence in every corner of the city. Hence, this requires a great demand for digital marketing, especially SEO.
If you have been following us for a while, we keep you updated with the latest happenings in the SEO industry. In this blog, we will familiarise you with the new updates needed for SEO. So, let’s get started.
What is SEO?
If you are here, there is a high possibility that you are already aware of SEO. But there is no harm in revising the basics before going ahead. The optimisation is a sibling of SEO; your content and site need regular optimisation. This helps to maintain the visibility and ranking of your website.
Why Do You Need To Update Your SEO Strategies?
Updating your SEO strategies is essential in today’s digital world. You can stay ahead of the competition by keeping up with the latest trends and techniques.
Also, search engines are constantly evolving, and what worked in the past may no longer be effective. Moreover, updating your SEO strategies ensures that your website stays aligned with the latest algorithms and ranking factors.
What’s New in 2023 When It Comes to SEO?
Some of the suggestions here are ones you have been following for a while, so you need not worry about significant updates.
1. Content Updating
Publishing fresh and applicable content can enhance the user’s browsing experience. It’s essential to introduce new data, collections, and perspectives frequently. Also, ensure that your website remains current and precise. Moreover, if you allow your content to stagnate, it will gradually lose its position in Google’s top search results. Even current, useful content may become outdated and irrelevant after a year or two without regular updates.
In 2023 and beyond, updating your content is a crucial SEO trend. Keeping your content up-to-date and applicable is vital for maintaining your website’s search engine rankings and generating traffic.
2. Index Now
Google is reducing the number of times it crawls and indexes websites, so it’s essential to optimise SEO strategies. Also, Google aims to make indexing and crawling more sustainable without compromising efficiency. Bing and Yandex have adopted Index Now to inform search engines about content changes and make it faster to crawl and index.
Moreover, Google may be adopting a similar protocol, but until then, they’re committed to reducing their carbon footprint by 2030.
3. Back Links Are Important in 2023
In November 2022, Google’s John Mueller stated that the search engine would reduce its reliance on backlinks for ranking content. While Google has warned against building backlinks. Although, it has struggled to crack down on blogger outreach and guest posting practices.
Link-building strategies such as manual blogger outreach and guest posting still offer value to users. Also, it can be key to SEO strategies. Moreover, smart agencies will focus on getting brand mentions. Also ensure targeting specific audiences in relevant industries.
Google looks for expertise, authoritativeness, trustworthiness, and now experience (E E A T) to determine the reliability and safety of the content. Google also checks E E A T factors for online stores and product review sites to ensure secure payment systems and honest reviews. Also, the new experience signal within EEAT allows Google to assess if the author, brand or website has firsthand experience with the content.
Content produced by individuals with personal experience may be more reliable and useful. Therefore, Google is expected to launch more helpful content updates in 2023.
5. Passage Indexing
Have you heard about Google’s new algorithm called Passage Indexing? This algorithm will be a game-changer for those who write long-form content. According to Google, Passage Indexing will now use natural language processing to understand the meaning of each passage within a page. Also, Passage Indexing is an internal ranking system that will have a bigger impact on the results you see in the SERP. Additionally, Google will focus more on improving the ranking of holistic content. Especially, one that takes an in-depth look at a topic and tries to address the pressing questions the target users ask.
This means a section inside your article will appear for relevant search queries in search results. It will impact 7% of search queries in all languages by 2023.
6. Core Web Vitals
Google wants to improve users’ experiences when they visit web pages. They’re doing this using the Page Experience Algorithm, which includes a set of signals to rank pages. One of these signals is Core Web Vitals, which measures how well a page performs in terms of Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
Starting in May 2021, Core Web Vitals will rank mobile search results. Also, core Web Vitals won’t be the primary signal to rank pages on the SERP, but sites with high-quality content and links will still be ranked highly.
7. Localisation of SEO
We think that Google will give more attention to local businesses in the future. This means it’s important for businesses to get good reviews on Google My Business and other review sites.
Recently, Google has shown results more specific to a particular country than global results. This is because Google wants to show useful results for people in that country. For example, search results for “baking soda for home use” in the Dubai will differ from those in India.
Google also changes search results based on the user’s location. If you want your website to rank higher for local searches, include the city, state, or country name on your website.
8. Mobile SEO
In 2023, ensuring your website works well on mobile devices will be important. SEO experts are paying a lot of attention to how mobile users experience websites.
To make your website user-friendly, keep it simple and personalise your content to meet users’ needs. Additionally, Google will mainly focus on your mobile site to determine your rankings, rather than your desktop site.
Moreover, if you have yet to put much effort into making your website mobile-friendly, now is the time to focus on it. Consider moving to a mobile-responsive site if you currently have separate desktop and mobile sites.
9. Adjust Strategy
Adopting a more strategic approach to SEO is advisable to gain an advantage over your competitors. Instead of solely focusing on user behaviour, you should also consider the market conditions. Accordingly, you optimize your strategies.
To achieve this, you can leverage various tools, platforms, and sources to comprehend how economic, social, and psychological factors influence search demand and then delve deeper into understanding consumer behaviour.
10. SERP Layout & Functionality Changes
Google has announced a big change in how they rank website content, called “Passage Ranking.” Instead of spreading a topic across multiple pages, it’s better to have one page dedicated to it.
Ensure to optimise passages and include strong page structure, schema, and readable text. Google has been testing new layouts, including more auto suggestions to give users information without searching. They may also add an infinite scroll to search results soon.
What is SEO?
SEO stands for Search Engine Optimization. It is the practice of improving the visibility and ranking of a website in search engine results pages (SERPs).
Why do you need to update your SEO strategies?
Updating SEO strategies is essential in today’s digital world because search engines are constantly evolving, and what worked in the past may no longer be effective. By keeping up with the latest trends and techniques, businesses can stay ahead of the competition.
What’s new in 2023 when it comes to SEO?
Some of the critical SEO trends to keep an eye on in 2023 include updating content regularly, using AI-generated content, indexing content faster, focusing on backlinks, improving EAT (expertise, authoritativeness, trustworthiness), and passage indexing for holistic content.
Why are backlinks important in 2023?
Backlinks are still essential for ranking websites in search engines, although Google is reducing its reliance on them. Smart agencies will focus on getting brand mentions and targeting specific audiences in relevant industries to improve their SEO strategies.
These are the upcoming SEO trends for the year 2023. Adopting these SEO techniques on your website allows you to maintain a competitive edge over others. Which of these strategies will hold the greatest significance in 2023?