Did you know that 40% of the marketing and sales teams believe that artificial intelligence (AI) and machine learning (ML) will contribute significantly to their department’s success? Does this mean that AI digital transformation will revolutionize the marketing world?
Artificial intelligence has already made its way in every major industry in Dubai, ranging from automobiles to technology. It is already dominating the customer service segment through chatbots. But how is it affecting the digital marketing services world? Will AI transform online marketing as we see it today?
What is AI?
Artificial Intelligence is a method in which it is taught to understand a mimic human conversation and human behavior. Artificial Intelligence has produced a new intelligent machine that thinks, responds, and performs tasks just like humans based on the data fed. AI can perform highly technical and specialized tasks such as robotics, speech and image recognition, also natural language processing and problem-solving, etc.
Artificial intelligence is becoming increasingly popular because:
- It is focused on greater precision and accounts for more accuracy and very few errors, which means greater work efficiency.
- AI analyzes more and deeper data for valuable insights.
- It can nurture the capabilities of various devices with its smart algorithms. GPS trackers, voice assistants, and home automation systems are just a few examples.
- AI can easily adapt to new input through progressive learning algorithms.
3 Types of artificial intelligence
- Artificial Narrow Intelligence (ANI) – ANI is the weak AI stage because that is developed for a particular task.
- Artificial General Intelligence (AGI) – AGI is also known as strong AI or human-level AI. A machine can perform any intellectual task like a human.
- Artificial superintelligence (ASI) – It’s been said that ASI is smarter than humans.
Earlier Digital Marketers were reluctant about the usage of AI in Digital Marketing but with the growth of AI and its results. AI has proved that it is and will bring dynamic changes in the marketing world and much of the ambiguity has been dissolved.
Impact of AI on Digital Marketing
1. Generating Content –
Yes! Machines can now create content from scratch based on data fed to them. These can be very helpful in saving time and resources. AI can write reports and news based on data and information. Automated Journalism is now used by many leading news giants like BBC News, The New York Times, Washington Posts, and more.
2. Product Recommendation and Content Curation-
Not just creating content but helping to recommend products and services based on the user’s search, interest, and behavior. Artificial intelligence can rightfully understand the behavior of the targeted audience and what is better than finding the right products or services that you are already looking at.
Have you noticed that how Netflix recommends content based on your interest and they are so on point?
Artificial Intelligence technology is commonly used to make personalized content recommendations that the user may find interesting, such as if people buy X product they might like Y product too, similar products just like Amazon does.
3. Use of AI Chatbots –
We are aware of automated responses used by businesses all over Dubai to solve customer queries and also used in data collection, keeping the audience updated about products and services. They can serve clients 24/7 and retain their data for future use. Also, the applications of chatbots are huge and the amalgamation of Chatbots with Artificial Intelligence and machines is the new game-changer.
4. Web Design-
Without the help of a programmer or a designer, you can still have your website through the use of Grid, which uses Artificial Intelligence to do the work for you based on the information provided like images, text, calls-to-action, etc. they can make the website design look professional in much less time and at affordable price.
5. Predictive Analysis-
Artificial Intelligence uses data to make probable future projections. Predictive analysis is just the use of data, statistical algorithms, and machine learning.
6. Digital Advertising-
Digital Advertising is widely using Artificial Intelligence to ensure maximum success, it is being used across platforms like Facebook, Google, Instagram to provide the best possible experience. Analyzing user information like gender, age, interest, and other aspects to show them relevant ads.
With the help of AI technology, marketers can spot micro trends and even predict trends. They can then make strategic decisions As a result, brands can reduce digital advertising waste and ensure that their spending delivers the best possible results.
7. Online Searches-
The way of searching content has changed and marketers will need to create and change content accordingly. New innovations include Voice Search and Google’s algorithm and other AI advances. Other innovations include Amazon Echo, Apple’s Siri, Microsoft’s Cortana, and Google Home where they can perform searches just by voice command or pressing a button.
8. Email Marketing-
Brands are customizing emails to reach their target audience with the power of AI. They can now personalize content-based email marketing on customer behavior and preferences.
9. Increase Productivity-
Using AI, you can automate a number of repetitive tasks. This can help you increase productivity. Joe McKendrick of Forbes says that almost 51% of decision-makers admit that cost reduction is the area where AI is delivering first. AI is simultaneously helping businesses drive revenue and save money.
10. Increase ROI (Return on Investment)-
AI empowers decision-making helps you to create better-performing content. Implementing AI in digital marketing strategies will help you reach out to the right audience.
Also Read: 11 Key Digital Marketing trends for 2021
Whether marketers believe it or not but the future of AI will be brighter in upcoming years. As RPA continues to work its miracles, combined with AI and ML, digital marketers will drive quickly towards intelligent marketing. Artificial Intelligence will not only save money and time but also assist humans to target customers in an intelligent manner. Using data and analytics, AI will revolutionize how digital campaigns are executed and measured.