In copywriting, only writing is not just sufficient. For achieving proper results, you have to think outside the box. Proper SEO Copywriting needs much more than just writing for Google. This is done for targeting the right audience. Adding keywords and submitting articles is not just sufficient here. SEO copywriting is the intuitive writing way that should possess the power of attracting people and then after that converting them. This blog is all about how to drive conversions with on-brand SEO copywriting.
Keep In Mind About Your Brand Message:-
Do you know Good Content creation is the most effective SEO tactic in 2019. There are several questions that you need to consider before starting SEO copywriting.
What is my products’ USP?
You have to stand in the digital marketplace. There are a lot of people who are ready to compete with you. So you have to be very sure about your offerings. There are a lot of things that are similar with your competitor but you have to be very unique.
Is my product/service adding value to the clients?
The main thing is why does someone visit your website and make a purchase? They can do so as you are providing them a value. So always test your goods and products before launching to the market.
What taste appeals best to your target audience?
Remember you are doing business for the people not for you. Market basket analysis is done in order to know the customer preferences.
Who is your ideal customer/client?
Proper research can solve this query of yours. First of all, you have to work in knowing your target audience and then you need to focus on their interests. This way you can find relevant people that can surely convert.
What issues do your products resolve for your clients?
For this you can create a list of common issues that your customer might face. Your focus should be on how can you make business and life easier for them? Your SEO copywriting must have some Frequently asked questions that can resolve the customer issues efficiently.
Testing Works Well for SEO Copywriting
Try to deploy A/B testing. In this you can conduct tests between two posts. Let’s take an example. First of all, you want to check out the efficiency of two different titles.There you can check which posts are performing well. By examining all the details, you can do modifications.mWe recommend you to do only one or two changes . This can ease down the process which factor can work well. Also you can carry out incremental edits and track the performance.
A/B testing is the easy way of ensuring which copy works well. Adding a questionnaire can also help you in getting responses from the people.
Optimizing your Service Pages
Landing pages aka services pages are those pages which can be seen by your website visitor when they visit your website. Try to optimize these pages for both SEO as well as conversions. Make very clear information about the issues that you are addressing.
Your H1 should be eye catching. Try to add the focus keywords there.Also don’t forget to outline the page. As it influences the users to discover more information.
Users can contact you if you mention your proper business contact details. So don’t forget to add CTAs(Call to action) at the bottom of the page.
Be mindful that your landing pages should be well organized. Don’t do keyword stuffing there. Your emphasis should be on your motto of business. Moreover, you have to also consider how efficiently you can provide a complete solution to your customers.
In a nutshell, your website must possess quality content as Certain SEO copywriting projects pay $5,000 and up
Great Blog Posts Can Do Wonders
Incorporate your SEO copywriting strategies in your blog. As blogs can make so many potential customers. If you add your business message into blogs, then people can relate with it anyways.
You should always add value to your blogs. Longer blogs are providing more value than the shorter ones. Try to provide a complete set of information in one blog. It will be easy for the audience to find everything in one place. You can optimize your blog posts by following ways.
Here are a number of tips to help optimize blog posts:
- Make use of H2 and H3 tags in your posts.
- Highlight the content by using bold and italics font.
- Try to add relevant sources of content.
- Make use of photos, videos, GIFs
Examine Your Brand Messaging Carefully
If you want to drive conversions, then brand messaging is very crucial. People can relate to your landing page, home page, and blogs. You can showcase them about your business. It is all bane when your web pages generate traffic but don’t convert.
SEO copywriting is needed in order to provide good rankings of websites in SERP. It emphasizes creating useful, compelling, and valuable content that can directly target people that in turn further promote content on social media. We hope this blog assists you in knowing how to drive conversions with on-brand SEO copywriting. For any query, you can contact us.