Improve the SEO of your travel website in the UAE with the ultimate guide

Before making a booking, customers conduct thorough research so that they can enjoy a wonderful vacation. Making a travel website isn’t enough to get potential clients to click on it. Working on travel website SEO to get customers to your website and give them quality information and services would be beneficial.

 If you want to secure a high position on the search results page, then Organic Seo will give you an effective and lasting result, and it is far less expensive.

Through travel website SEO you can generate more leads. Nearly 90% of travelers use search engines to begin their vacation planning and booking process. 

Why is SEO so important for a travel website?

SEO is important for every website because the site will appear higher in the Search Engine Result Pages (SERPS) if its SEO is done correctly. Otherwise, you’ll end up losing a lot of potential clients to competitors who have better SEO and higher ranks.

The higher your SEO ranking, the higher your website will appear in search results, which will result in more clients and business. A steady flow of focused traffic has been shown to transform a firm by delivering more opportunities.

Improve your SEO by using these tips:

1. Make your website responsive.

The needs of People are evolving. People are completely migrating to the mobile internet since it is more handy, portable, and available at a distance. So it is necessary for your website to be responsive.

Following are the factors involved in this :

  • Lower the page load time as nobody enjoys waiting.
  • Optimization of images
  • Text size should be just right for the readers, not too big or too little.
  • Avoid using small touch elements.
  • Avoid using pop-ups that aren’t absolutely necessary.

2. Use keywords to create a path for your website.

The work begins as soon as one is planning to take a vacation or go on a trip. You must predict how your future customer will attempt to achieve his objectives. Draw the correct audience by choosing the most relevant and precise keywords, either long-tail or short-tail keywords.

3. Making use of social media networks as a tool

One of the primary things driving people to plan a vacation is social media. The world is full of amazing things to see and gorgeous locations to visit. An innovative photo can inspire a travel enthusiast to pack his belongings and plan a vacation.

4. Do blogging

Start your own blog and do promotions if you operate a travel business. When you blog, you can show off your creative side in order to attract more and more customers to your website.

5. See your competitors.

Challenges are a part of the travel business. This business requires a lot of strength and energy to deal with the challenges and the competition that come with it. You must keep an eye on your competition as well as current market developments.

Examine their keyword rankings, the domains that link to their businesses, and social media activity. Stay ahead of your competition by applying newer techniques and keeping a close eye on your competitors to ensure that you are not falling behind in any way.

6. Create a schema markup for your website.

Schema markup appears on the first page of Google. Only your website’s information will be displayed under the schema markup if it has the highest Google ranking.

Include as much information about your company as you wish. In this sense, many SEO agencies in the UAE excel. It will help you rank higher in search results and improve your click-through rate.

Example of Travel Schema type:


  “@context”: ““,

  “@type”: “Travel and Tourism”,

  “name”: “Dubai”,

  “description”: “The sub trips property is used to model this journey as two separate Tourist Trips.”,

  “subTrip”: [


        “@type”: “Travel and Tourism”,

        “name”: “Dubai”,

        “description”: “The trip on its own.”



        “@type”: “Travel and Tourism”,

        “name”: “Dubai”,

        “description”: “The second trip within the main one.”




7. Make visually appealing content

Visually, an innovative material always attracts attention and leads to a huge number of potential customers. Stock your website with the most attractive images and videos that have the greatest potential to astonish and inspire your visitors to join you on your trip. Only if your content is catchy enough will you be able to convert visitors into clients.


8. Content must be unique

As content is king, the information on the page should be distinctive and valuable to your readers. Duplicate content is heavily punished by Google. It is critical to have precise and distinct content on each page of your website. Improve its attractiveness through reviews, personal tales, and photographs.

Any travel company has a website, but just having one doesn’t mean that it will boost your search engine rankings. Travel website SEO has the ability to boost your site’s visibility, reputation, engagement, and revenue.

If you require any assistance with the SEO of your website, please don’t hesitate to contact +971-58-172-6602. Visit  

Ahmad Sultan

Ahmad Sultan

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