Are you looking to up your LinkedIn game in 2023? Good news! LinkedIn has recently announced plans to roll out seven new updates to help you make the most of the platform. These updates will take your LinkedIn experience to the next level. Keep reading to learn more about what LinkedIn has in store for the coming year.
1. Enhancing Video Accessibility
This particular update will offer automatic captions for videos uploaded to the platform in English. Users can edit or add to the captions before publishing. Additionally, the LinkedIn app will offer a high-contrast mode to improve accessibility for those with visual impairments.
Image Source: Seo Journal (https://www.searchenginejournal.com/linkedin-announces-7-updates-coming-in-2023/475504/#close)
2. Standardized Accessibility Job Titles
LinkedIn will allow individuals working in the field of accessibility to be more easily discovered and find job opportunities that match their skills. These job titles include “accessibility designer” and “accessibility engineer.”
3. Alt Text Functionality In Campaign Manager
Campaign Manager now allows you to add alt text descriptions to images in ads to help blind or visually impaired users understand the content of the images. These updates are mostly focused on improving accessibility.
4. Job Search Updates
LinkedIn is testing personalized job collections to help casual job seekers discover new job opportunities that align with their values and interests without searching. This will help them find the right job fit for their goals and priorities.
Image Source: Seo Journal (https://www.searchenginejournal.com/linkedin-announces-7-updates-coming-in-2023/475504/#close)
5. B2B Product Search Update
LinkedIn has introduced Product Pages to help users find and purchase products more easily. They provide relevant information and connect users with sales representatives. The goal is to make it easier and simpler for users to find the needed products.
Image Source: Seo Journal (https://www.searchenginejournal.com/linkedin-announces-7-updates-coming-in-2023/475504/#close)
6. Schedule Post
LinkedIn now allows you to schedule posts in advance by clicking the “schedule” icon when creating a post and selecting the desired day and time. You can also edit your content before sharing it.
7. Content Analytics
LinkedIn is updating the creator analytics dashboard to include information about your audience and the content that performs the best. You must enable creator mode to access these updates.
These updates demonstrate LinkedIn’s commitment to continuously evolving and providing value to its users.
Image Source: Seo Journal (https://www.searchenginejournal.com/linkedin-announces-7-updates-coming-in-2023/475504/#close)
