How to do Marketing for Local Business in Dubai?

From sky-high tower buildings to its beautiful office parks, everything in Dubai is bright and new. The development of the Emirates into a corporate hub is even more impressive than the incredible multi-storied building. The government is a strong supporter of establishing an atmosphere that promotes innovation. It is also attempting to make it possible for enterprises to come to the UAE and contribute to the economy.

If you’re considering opening a business in the United Arab Emirates, keep these marketing strategies in mind.

1. Create a website that facilitates digital marketing

A website is a stage in the development of your company. Whatever digital marketing methods you choose, your potential clients will eventually visit your company’s website to learn more about your business and services. This is the one place where you may persuade website visitors to become long-term customers.

Keep in mind that a website is an initial stage in your digital marketing strategy, so don’t cut your budget here.

2. Concentrate on content marketing

Many organizations use content marketing as one of their most effective marketing methods to help businesses promote themselves. By marketing the content, you are presenting facts and relevant data about your business so that people can quickly recognize who you are and what services you offer. This raises your product or service’s visibility and builds trust in your brand. Whatever you post on your website about your company that is recounted by someone else will increase the brand’s worth.

3. Make your website SEO friendly

Another digital marketing method used by modern businesses is search engine optimization (SEO). It ensures that your website is visible to your target audience as they search the internet for similar company solutions. Because everyone in a place like Dubai is web-savvy, they choose Google as the best option for finding the service or solution they want.

4. Be aware of social media marketing

Social media marketing is one of the most widely used marketing strategies. Everyone uses it to reach a large audience in a short amount of time. However, how well you use this platform is critical, because simply posting a picture or video connected to your business on your social media accounts may not be enough to attract new clients.

5. Invest in Pay-Per-Click (PPC) Ads

People who aren’t even looking for their product or service will see their search ad. It’s a Google Advertisements version that gives you the option of using banners and video ads to promote your business on various websites that use Google Ads. Similarly, you can promote your business on hundreds of websites by employing Display Ads.

6. Email marketing

For many years, many agencies have used email marketing as one of their effective digital marketing techniques. Marketing agencies use E-mail marketing as a cost-effective marketing strategy, although e-mail service providers now assign marketing and promotional communications a low priority.

7. Influencer marketing

Isn’t it a good idea to let others who have sway over your potential clients speak about your company? This is exactly what Influencer Marketing entails: celebrities and online influencers with enormous followings promote your business, allowing you to reach numerous individuals. It’s possible that you’ll have to pay for these influencers to promote your goods or services.

In Dubai, you can hire YouTubers, influencer bloggers, and Instagrammers who are frequently prepared to accept paid marketing through their platforms.

8. Landing pages for more conversions and better results

A website with high-quality material will undoubtedly aid SEO, but it will be sad if your reader becomes lost in the information and cannot take advantage of your services. This is a regular problem we see with many Dubai startup websites, just like it is with any other firm. The significance of a conversion-oriented landing page with a proper Call To Action button is highlighted here. A solid landing page with appropriate CTA elements will significantly enhance conversion rates, resulting in a higher return on investment.

Also Read: https://www.mightywarner.ae/blog/10-must-have-social-media-marketing-tools-for-2021/   

OUR LOCAL MARKETING SERVICES

1. Search Engine Optimization for Local Businesses (SEO)

The first step we take when establishing a prospect’s internet marketing campaign is to implement a local SEO. We must first ensure that the customer’s website is correctly and completely indexed by the major search engines such as Google and Yahoo. This will decide rankings, by uploading an XML sitemap to platforms such as Google Webmaster.

We specialize in optimizing Google+ Local Business Pages with photographs, videos, descriptions, and other associated features to bring you and your business to the top of search results and attract highly targeted visitors.

2. Local Business Marketing

Local marketing is a critical component of a good, all-inclusive Internet marketing plan. A traditional SEO strategy will not be enough; in reality, marketing to a targeted local audience causes a unique set of methods for businesses with several locations and corporations trying to expand their local consumer base. Local online marketing allows businesses to improve their branding, positively engage with their community, increase client loyalty, and secure higher conversion rates when done right.

3. Local Business Directory Listings

Mighty Warner in  Dubai also adds client listings to a range of online business directories, such as Yelp! and Google+ Local, to improve a company’s online local exposure. Our primary goal is to make every client’s business extremely visible and accessible, and, despite the loss in popularity of the conventional phone book.

4. Local PPC

It is the most effective technique to quickly attract ready-to-buy prospects to your local business and convert them into loyal clients. Local PPC Ads are only shown when people are searching in the nearest local area, which is usually within 50 miles of your shop or office. You only get high-quality focused traffic from people who can buy right now. It’s extremely effective, low-cost, and produces excellent outcomes.

5. Social Media Marketing

Your customers use social media, and you need to be there — communicating with them–to sway their purchasing decisions. Social media marketing is the motor that propels you to the right audience and allows you to submit the technology you need to identify and interact with your consumers. Mighty Warner will assist you in selecting channels and media platforms that are most appropriate for your target demographic.

Summary

Today, expanding a firm is more difficult than it has ever been. Because today’s customers are more aware and have access to more information than ever before, it’s critical to understand all the techniques. You’ll need to use and why you’ll need to alter them to attract more customers. These digital marketing methods aren’t just beneficial for Dubai startups; they’re also the most prevalent strategies used by many successful businesses in the UAE. Regardless of whether your company is based in Dubai, Abu Dhabi, Sharjah, or another Emirates, you may use these methods to meet your marketing needs, audience behavior, and competition.

Choose the top digital marketing agencies to assist you in optimizing your marketing strategy and achieving the highest return on investment.

Yamini Ghoshal

Yamini Ghoshal is a content writer and copywriter who specialises writing content. She is currently associated with Mighty Warner as head of the editorial team.