Blog Posts

AI’s Role in Boosting Campaign Performance

PPC advertising is a powerful digital marketing tool that can help businesses reach their target audience, drive website traffic, and increase sales. It requires meticulous planning, constant monitoring, and continuous optimisation to achieve the desired results. Therefore, it can be a time-consuming and resource-intensive task for marketers. In this blog post, we have discussed Impact…

Digital Marketing

What is a Brand?

This question is a perspective of million dollars in the business industry from fashion to tech and the ideal source for Google to add pages on the internet as a search result and answer. Still, the answer is a spectrum due to evolution in the industry, culture, usages, target audience, and product. Well, I won’t…

Digital Marketing

Amazing Influencer Marketing Tools You Shouldn’t Ignore In 2023

With the advancement in digital tools and frameworks, market matrices have evolved significantly. Now, brands have various options with which they can publicize their offerings among the target audience. Among many, the framework of influencer marketing holds a special status in the marketer’s strategy list. With this framework, brands can deliver engaging content to their…

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