Is there anyone who isn’t familiar with online shopping? I think you won’t find many people who would say a “No.” And that’s why the Cyber Monday event gained popularity amongst the consumers. But have you ever thought about what this cyber Monday event is all about, and what marketing tips are suitable for your business to make it a successful event? Scroll down to get the answers to all these questions.
What is Cyber Monday?
One of the exciting online shopping events, Cyber Monday occurs every year on the first Monday after the celebration of the Thanksgiving festival in the United State. With the changing perceptions towards online shopping, it is gradually becoming a key landmark of the Christmas retail season.
Deputed in 2005, the Cyber Monday event is setting benchmarks of popularity every year. And to date, the record of cyber Sunday revenue is over $9.4 billion according to the Forbes survey. Undeniably, this event is an excellent opportunity for you if you are an eCommerce store retailer. So, it’s essential for you to know the best digital marketing tips for your eCommerce business. Let’s check a few of them.
Top Marketing Tips For Cyber Monday 2021 (You Must Know)
1. Modify Your Site Beforehand
If you don’t want to skip even a single beat on the big day, ensure to update your website with the new deals, and products before the event. Not only will it help you in getting track of your inventory, but also instigate your potential customers what will they miss if they shop somewhere else.
2. Create A Buzz On Social Networking Sites
Several social media sites like FaceBooks and Instagram offer excellent choices for businesses to focus on potential customers. These sites act as tools for advertising Cyber Monday deals to reach relevant audiences who are willing to buy. Thus, you can always create a buzz with Instagram reels, stories, or ads.
3. Send Emails To Potential Leads
When it comes to digital marketing, email is one of the most effective tools to use, especially for Cyber Monday promotions. Through email, you can reach out to prospects and longtime customers alike. It’s always better to let the customers know about the upcoming deals and exclusive offers before you post them on other channels.
4. Update Your Website For A Mobile-friendly Interface
As people are embracing mobile shopping day by day, the need to optimize your website for a mobile-friendly interface also increases. A website without a smartphone shopping experience is just like a car without a stepney. Therefore, there are chances your website visitors exit your website without shopping if you don’t make it mobile-friendly.
5. Partner With Charities And Non-Profit Organizations
Offer customers an option to donate at checkout. Partner with charities and non-profit organizations for creating co-branded marketing materials. Create a feeling of contentment in your customers’ minds that they are not just buying a product but also contributing to a good cause. You can also go for brand marketing solutions for building your PR.
Summing it up:
Indeed, cyber Monday is one of the most essential days of the year for eCommerce businesses. And the credit goes to the opportunities that they get to increase their sales revenues on this day. You can modify your website, make it mobile-friendly, promote the deals on social media, do partnerships, or whatnot. Your ultimate goal should be to make the best out of this event before Christmas.