If you aren’t measuring your Google Analytics Reports for PPC campaigns then you’re wasting your money. Combining your PPC powers with the extra measurement tools in Google Analytics results in smarter goal tracking. Moreover, it sharpens pictures of the people behind your conversions. It provides insights into the complete value of your campaigns.
Check out 9 ways in which you can use Google Analytics Reports for PPC
1- Make sure your AdWords and Analytics accounts are linked
It is often easy to forget to travel into your account’s settings. It confirms the feature is turned on. And using auto-tagging in AdWords and linking the account with Google Analytics ensures you’ll get the simplest amount of AdWords data.
After you’ve linked, you’ll be ready to see metrics like-
-Average visit duration,
-Pages per visit,
-Percentage of latest visits, and
-Bounce rate right in your AdWords interface.
2- Import your Google Analytics metrics into AdWords
The AdWords dashboard is great for showing you which of the parts of your PPC campaigns are converting and which aren’t–but unless you’ve got plenty of conversion data, you’ll be wondering the way to move your AdWords campaigns within the right direction.
3- Understand the difference between how Google Analytics & AdWords count conversions
At one point, you’ve probably wondered why you’re seeing a difference in the conversions that AdWords reports and Google Analytics reports. You’re not going crazy – the difference lies in the two different attribution models these platforms use. Google AdWords uses the last AdWords click attribution. For instance, if you clicked a billboard, but later converted on an organic result or through another channel, AdWords would attribute the conversion to the ad.
4- Create goals in Analytics to live your PPC efforts
You definitely want to make certain goals to align together with your micro-conversions. Like sales if you’re selling products, or form submissions and phone calls then user focuses on getting leads.
5- Use UTM tags to attribute measure visits from sources aside from AdWords
Are you seeing big differences in the number of clicks you’re getting into Facebook versus the amount of sessions/users you’re seeing in Google Analytics? Without applying UTM tags to your URLs, these visits are being misattributed. Google Analytics is mostly interpreting these as direct visits and your hard-earned PPC clicks are going unnoticed.
6- Use events to live actions on your website
Don’t use UTM tags to live actions within your site and can’t emphasize this enough. Using UTM tags within your website obscures the particular channels where your visitors came from, like social, email, or paid search.
Use events instead. Events can measure internal actions, the user who clicks a particular link within your site. Also, it engages with a talk function, or who click a phone — and that’s just scratching the surface.
7- Create custom segments to raised understand different audiences
Do you know the audience you’re trying to reach? Is your PPC traffic even in line thereupon audience? Create custom segments in Google Analytics to look at different slices of your traffic.
For example, you’ll want to seem at the various behaviors of all visitors versus those that convert. If you see that folks who typically convert view a mean of 5 pages and spent 3-4 minutes on your site. The user should make sure that your paid traffic is in a position to consume the acceptable amount and sort of content that’ll help them convert.
8- Apply custom segments to your demographics
You can apply custom segments like all visitors, converters, and PPC visitors to your demographics reports in Analytics also. The overview gives you an excellent snapshot of the people coming to your website, with Age during a column chart on the left and a chart showing gender on the proper.
9- Use the Channels report back to identify new PPC opportunities–
Audiences aren’t the sole hidden gold in your Google Analytics account. The Channels report under the Acquisition tab features a ton of data about how people are coming to your website and which you can use to find out about PPC expansion opportunities. For instance, if you’re only doing PPC on AdWords, you’ll attend the Channels report, set a filter for medium containing “organic,” and see how Google stacks up against other search engines organically.