Your dream of driving relevant website traffic is impossible if your SEO strategy isn’t according to the Google Spam Update. Do you know why? It’s because Google crawler hates content that’s not at all credible. In short, Google considers it to be a spam site.
In this blog post, we’ll be unveiling the facts about the recently rolled-out Spam Update of Google. But before that, let’s explore what are spam sites according to Google and how its crawler handles them.
What Are Spam Sites?
Spam sites are websites that follow unethical practices to make their way to the top of search engine results. For instance, these practices include keyword stuffing, cloaking, etc. By keyword stuffing, we mean, the usage of the same keywords again and again on the website.
What more? Sites which try to show irrelevant content (also known as cloaking) will also be in the Google crawler’s spam list. Additionally, the bad links redirect people into scams are the most dangerous spam sites. Google is going to pay special attention to chuck them off.
How Does Google Target Spams?
Google follows a clear process to address spammy behaviour of sites which don’t abide by its guidelines. Here is how.
Step 1: Detection of Spams
Firstly, the automated systems of Google detect the majority of spam and keep it away from the top of SERPs. It’s somewhat similar to how a robust email system keeps spam from flooding the inbox.
Step 2: Manual Tackling of Spam
Sometimes, not all spam is identifiable. Thus, Google’s spam removal team manually handle the rest of the spam. They review the pages and flag them if there is a webmaster guidelines violation. Google’s manual action on content includes its team’s efforts to alert the creator by helping them address issues.
Step 3: Receives The Reconsideration Requests
After the creator resolves the detected issues, they can submit the reconsideration request to Google. The spam team of Google processes all the received requests.
Now that you understand the spam sites and how Google’s crawler targets them, let’s learn about the recent spam update.
Everything You Need To The Recent Google Spam Update
SpamBrain, Google’s AI-based spam-prevention system, will be catching new types of spam, including content that’s not human-focused.
Websites that notice a change after the spam update must review the spam policy and comply with it. And your site will lose its rank on search results if it violates the policy. In worse situations, it won’t appear in search results at all.
To wrap up,
Ultimately, Google’s goal is to promote and support a high-quality web ecosystem. And Google’s Spam Update is another step to achieve this goal. So, it’s the responsibility of businesses to maintain the sanity of their website with unique content.
In case, you fail to do it, chances are low ranking on search engine results. What’s worse? Your website might get chucked off from Google’s indexing.