Are you a new brand in the market? Are you looking to brand your business that leaves a mark in people’s minds? You’re at the right place!
Creating a strong brand identity is not a piece of cake. And you never get the results overnight. But definitely, it is not impossible if you’re in the right hands!
A brand identity that actually leaves its mark does not come from just picking and randomly creating a logo. It needs time, creativity, and a dedicated team that does it passionately.
The best part? Branding agency Dubai ‘MightyWarners’ has all these qualities in place for you!
Let’s explore further and understand in detail!
What is Brand Identity?
In simple words, brand identity is composed of visible elements of a brand, including its name, logo, etc. These elements determine how long your brand will remain in the consumer’s mind.
Formally, brand identity is the outward appearance of the brand. How to look, feel, and speak to people.
It gives your business differentiation points that attract the customers who come back again to buy your products/services.
What Does Brand Identity Include?
Merely a logo or its colors does not define your brand. What makes your brand unique is determined by its visual language. A consumer’s perception of your brand is greatly influenced by your website, your packaging, and the colors you’ve selected.
Your brand might include more, but basically, brand
- Website Design
- Font Design
- Video and Motion
- Interactive elements
How to create a strong brand identity?
The brand identity, without creating it for your internal company, is nothing. A strong brand identity should exist in the minds of content creators, brand ambassadors, and the marketing team. So, they can work accordingly and help you achieve your goals.
When you start designing your brand identity, keep the following things in mind:
- Distinct or unique: Your brand identity should be distinct so that it is easy for the consumers to remember it.
- Easy to Remember: The simpler, the better! Make sure your visuals are simpler yet attractive.
- Scalable: You never know what would work best, so always choose designs that are flexible and easily scalable.
- Cohesive: Make sure it is cohesive, and every element you use complements the overall look.
How to Build a Brand Identity by Branding Agency Dubai?
Now, let’s explore how top branding agencies in Dubai can help you create a distinctive identity for your brand.
Before working on a brand, you must identify its audience to create a brand identity for it. Clearly identifying the audience helps simplify the process, and you can identify what the audience is looking for!
Research competitors to have a better idea of what they are doing. You can spend time identifying their weaknesses so that your brand can make them their strengths.
Clearly Define Your Brand’s Purpose
Answering a few questions can help you define your brand’s purpose.
- Why do you think your brand should exist?
- What would your brand alleviate?
- Why should people buy from you instead of already existing similar brands?
Brand voice is what differentiates you from your competitors. Why you are unique, and how you’ll attract customers. Add sophistication and excitement while keeping it simple.
Additionally, work on creating a brand story that people can relate to. It is also a great way of marketing.
Brand name is the most important element that helps your customers identify you. If your name is relevant simple, yet catchy, people will remember it for longer, and your slogan should be attractive and short. But you can also look into it later. If you find a better one, change it.
Brand Look and Logo
What attracts people besides the name is the brand’s logo and the colors. Make sure it is visually appealing.
The colors you’re choosing should be relevant and simple.
Font size and images you use either on the website or page matter. Try different fonts and sizes and add attractive ones.
Make sure the images align with your brand’s voice and marketing goals.
The article covers what brand identity is. What are the essential elements of a brand identity? How Branding Agency Dubai can help you design your brand identity for you. The elements explained above are those that every business should consider. These elements are considered by the top branding agency in Dubai, i.e. Mighty Warners
For more questions about this, refer to the frequently asked questions section below.
What is Brand Marketing?
It means using your strategy and identity to generate the best outcome for your business.
Which one is the best Branding agency in Dubai?
Mighty Warner is one of the leading companies in Dubai. They offer all the services you need to create your brand identity and market it.
What is an example of Brand Identity?
Examples include Nike’s unique logo. It is part of Nike’s brand identity elements.