Well, well, well. Looks like Google’s at it again, updating their content creation guidance and revamping their Search Console reports. And boy, do they want you to know how important page experience is.
What Is the Useful Content Update From Google?
The helpful content system in Google Search generates a signal that helps our automated ranking systems prioritize original, useful content written by people for people in search results.
So, what’s new in “useful content update”?
According to the all-knowing Matt G. Southern, Google has added a section dedicated to page experience in their helpful content creation guidance.
But let’s be real, we all know that Google is just trying to emphasize the importance of page experience because they want their users to have a good time. And who can blame them? Nobody wants to use a website that looks like it was designed in the 90s.
But don’t worry, they’re not introducing any major changes. They’re just streamlining their existing guidance, which is fancy talk for making things easier to understand. And apparently, Core Web Vitals are still crucial for page experience success, as they always have been. So, no need to panic, folks. Just keep doing what you’re doing.
What is Google Search Console?
Google Search Console is a set of resources and tools designed to assist website owners, webmasters, marketers, and SEO professionals in monitoring how their website performs in Google’s search index. It provides various features such as search appearance, search traffic, technical updates, crawl data, and educational resources.
What Is New About Google’s Search Console?
Google is updating its Search Console reports. They’re retiring some tools and replacing them with a new page experience report. Sounds exciting, doesn’t it? Well, maybe not. But hey, at least they’re trying to make things easier for us.
Basically, the current version of the Google Search Console page experience report will no longer be available. Google will replace it with a content page containing links to its general guidance on page experience.
This change is significant for those who have been using the report for their SEO work, as they will need to adjust their reporting practices accordingly. Google plans to roll out this change in the next few months.
Now, let’s talk about the important stuff.
How do we make sure our content aligns with Google’s ranking systems?
Well, according to Google, we need to focus on people-first content creation. That means prioritizing quality, expertise, and E-E-A-T principles. And no, I’m not talking about the sandwich. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Basically, Google wants us to be the best at what we do and prove it to their users.
But wait, there’s more. We also need to consider the “Who, How, and Why” of our content creation. Who wrote the content? How was it produced? And why are we even creating this content in the first place? Is it to help people or just to manipulate search engine rankings? If it’s the latter, shame on you. And shame on me for even suggesting it.
Ques 1. How can we align our content with Google’s ranking systems?
According to Google, we need to focus on people-first content creation, prioritize quality, expertise, and E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), and consider the “Who, How, and Why” of our content creation. We should aim to create content that helps people, not just to manipulate search engine rankings.
Ques 2. How to prepare for Google updates?
Here are some tips on how to prepare for Google updates:
- Produce high-quality content that is relevant to your target audience.
- Revise or remove outdated, thin, and duplicate content.
- Make sure your website is user-friendly and easy to navigate.
- Ensure that your site is secure by using HTTPS.
- Conduct regular technical audits to identify and fix issues.
- Optimize your site’s speed for faster loading times.
- Focus on improving user experience and engagement on your site.
By following these best practices, you can better position your website to maintain or improve its rankings in Google search results despite algorithm updates.
- Does updating content improve SEO?
To enhance your SEO, consider revising your outdated content, which is one of the frequently ignored content marketing tactics. This approach is an excellent method to amplify your website’s search engine traffic and will undoubtedly have a significant impact on the ranking of your content.
Google wants us to create great content that people will love. And who can blame them? We all want the same thing. So, go forth and create content that will make both Google and their users happy. And don’t forget to have fun while you’re at it. After all, what’s the point of creating content if you’re not enjoying it?