With the increasing competition in the market, your B2B landing page design needs to be compelling. It should clearly reflect the purpose of your website for driving relevant leads that convert to clients.
But how are you going to make sure your landing page is interesting? What will be the factors for ensuring it? Well, dig out a few amazing factors that come under B2B landing page design best practices. Let’s dive in and find them all.
What does a B2B landing page design mean?
A B2B landing page is a web page that helps the companies with the B2B model to promote their products or services. In a B2B landing page, you can include information about your products, services, and USPs(Unique Selling Points).
The main motive of B2B lead generation pages is to drive relevant traffic and then convert it to relevant customers. Let’s scroll down and learn the 7 essential factors for creating an electrifying landing page to promote your B2B business.
7 Interesting Factors of B2B Landing Page Design To Get Conversions
1- Keep A Killer Hero Image
The first impression is extremely essential and keeping a killer hero image can help you win clients in one go. It must reflect the purpose of your landing page and present your product or service effectively. Here are a few points you need to include in your hero image:
- Include emotionally persuasive content
- Add a compelling welcome message related to your brand’s personality
- Make it outcome-focussed
2- Try Drafting Impeccable UVPs
Ethics and values of an organization are one of the most important factors that a lot of companies look forward to. Probably, even your prospective client might try looking for your unique value proposition (UVP). So, you can’t afford to miss them.
Your UVPs should set you apart from your competitors. They should reflect your uniqueness and why other businesses take your services instead of your competitors. For instance, Slack is one such popular example of a B2B landing page that says, “Slack is where work happens.”
3- Solve A Particular Business Problem
No one cares about what you are selling until and unless you solve a particular business problem with it. Thus, instead of completely focusing on the features of your products or services, try telling what differences they will create.
Brainstorm the challenges businesses face and then include them on your page along with the solutions you’ll be offering. Believe it or not, it’s the best way to grab the attention of your prospective clients.
4- Incorporate Clear CTA Buttons
Doesn’t it sound cool if your website visitors know clearly what to do next? Of course, it does. After all, who likes confusion when they visit a specific website. All you need to do is direct your visitors on what step to take next by incorporating clear CTA buttons.
Make sure you aren’t including boring words in your CTAs like ‘Submit’, ‘Enter’, etc. Rather you can integrate phrases, such as:
- Book Your Slot Today
- Try our free trial now
- Sign up now
5- Don’t Forget To Nail Your Social Media Proofs
Another interesting element that most of the B2B landing pages feature is the social media proofs. Post-real-life client experiences on your social media channels like LinkedIn, Instagram, etc. And make sure you are adding all your social media icons to the page.
Social media proofs ensure the credibility of your business and it’s the best way to convert leads to customers.
6- Justify The Goal Of Your B2B Campaign
One more thing you should consider while choosing the framework of your B2B landing page is your campaign goal. You need to be specific and your landing page must justify your goal.
For example, if you need to generate relevant leads through your landing page, then make sure to create it in that way. Your landing page should contain a curiosity quotient that keeps your visitors interested in your services. And out of this curiosity, they fill up the inquiry form.
7- Give A Quick Trailer Of How Your Product/Service Works
In several situations, giving a quick trailer video of the working process of your product/service can be an advantage. You can showcase the entire process you’ll be following for helping your prospective customers.
Engaging videos that explain a particular product or service are usually a persuasive way to convert leads into clients. You can even throw this video card that explains your product or service properly.
Wrapping it up:
A B2B Landing page design can decide the growth of your organization. So, you need to keep it simple yet impressive. Hopefully, after considering the above-discussed factors you’ll definitely drive leads and customers through landing pages.